Full Circle
Social Media
Video Production
Ad Management
The Challenge
When Full Circle Property Maintenance launched in January 2024, founders Mike Kuchi and Keanan Adams set their sights on becoming Winnipeg’s go-to name for lawn care, landscaping, and snow removal. Their vision was to build a local reputation for high-quality, reliable property maintenance and use strong visual content to showcase their work, season after season.
The real challenge was building recognition. While their service quality spoke for itself on the job site, translating that into a strong online presence proved difficult. They made an early push on social media, posting consistently while managing the demands of daily operations, but burnout quickly set in and traction was minimal. They also experimented with Meta ads to generate leads, but the results fell flat.
Mike and Keanan knew they needed a new engine for brand visibility and lead generation. When they saw their first draft video from us, they were ready to go all in.
The Strategy
Prime Media partnered with Full Circle Property Maintenance to build a powerful content strategy that would elevate their brand in Winnipeg’s competitive property maintenance market. The mission was clear: make Full Circle a household name in lawn care, snow removal, and landscaping by showing—not just telling—the quality and care behind their work.
The strategy focused on:
Developing clear content pillars aimed at homeowners looking for dependable, high-end property maintenance solutions year-round. Capturing visually striking footage of lawn transformations, landscaping in action, and seasonal changeovers to highlight the full scope of their services. Showcasing real moments with Mike, Keanan, and their team to emphasize approachability, professionalism, and pride in every job. Using video-first storytelling to make complex services feel simple, relatable, and worth paying for—without needing to explain every detail. Analyzing content performance to refine messaging, double down on what resonates locally, and explore new formats to boost engagement. Maintaining a consistent posting rhythm to keep the brand top of mind and build recognition across social platforms and search.
The Result
Since implementing this strategy, Full Circle Property Maintenance has:
Received organic inquiries and leads from local homeowners who discovered their work through video content.
Generated a flow of qualified homeowner leads through Meta ad campaigns, creating a reliable pipeline beyond word-of-mouth.
Built a recognizable brand presence in Winnipeg, with consistent content showcasing their landscaping expertise and high service standards.
Positioned Mike and Keanan as trusted faces behind the brand, making the business more relatable and increasing customer confidence.
Started to build a loyal following on social media, with locals engaging with transformation videos, team moments, and seasonal updates.
Laid the foundation for long-term brand growth as they expand into winter services and grow their reputation as a full-service, four-season property maintenance team.
The message is clear: Full Circle delivers real results, with real people, all year round.
Client Review
Prime Media has been an incredible partner for our social media management. They consistently go above and beyond to create high-quality content that not only looks great but actually helps our page grow. Their communication is top-tier, and they’re always organized with clear planning and strategy behind everything they do. You can tell they genuinely care about your business and want to see you succeed, not just deliver the bare minimum.