Hiru Auto
Ad Management
The Challenge
Hiru Auto Sales and Service is a trusted used vehicle dealership in Winnipeg, known for affordable pricing and reliable service. But in October, they hit a major roadblock. Sales dropped to just 2 vehicles that month.
The problem wasn’t inventory. Their lot was full of quality sedans, trucks, and SUVs ready to go. The issue was inconsistent leads. Some months would bring in 15 car sales, while others would stall completely.
This unpredictable cycle made it hard to plan, staff, and keep momentum going. With the slow season kicking in and winter approaching, Hiru Auto urgently needed a strategy to drive consistent traffic and turn their growing inventory into steady sales.
The Strategy
To break the cycle of inconsistent sales, we built a targeted Meta Ads strategy focused on increasing visibility and attracting higher-quality leads. Hiru Auto could no longer rely solely on Facebook Marketplace, which often brought in low-intent price shoppers.
We launched a series of ad campaigns using a mix of photo and video creatives. These ads showcased real inventory, highlighted key features, and gave potential buyers a clear sense of what to expect at the dealership.
Through precise audience targeting, we placed the ads in front of motivated buyers in Winnipeg who were actively looking for used vehicles. The focus was on driving consistent traffic, building brand awareness, and generating leads that were more likely to convert into actual sales.
The Result
Within the first week of launching the meta ad campaign, Hiru Auto went from selling just 2 vehicles in an entire month to selling 5 vehicles in 11 days.The leads coming in were motivated and ready to buy. Instead of wasting time on low-intent shoppers, the sales team was engaging with serious buyers who had already seen the inventory through targeted ads.
In total, Hiru Auto generated around $13 000 in vehicle sales from just $243 in ad spend, resulting in a return on ad spend (ROAS) of over 54x. More importantly, the dealership established a repeatable strategy to generate consistent leads and keep inventory moving, even during slower months.
Client Review
I hired Prime Media Video Agency to take charge of our Facebook Meta advertising, and I am extremely impressed with the results. We needed a strong campaign to help move our inventory, and they implemented a strategy using a combination of static image ads and video ads that performed exceptionally well. The campaign didn't just look good; it actually delivered the traction and engagement we were looking for to get eyes on our vehicles.
One of the best parts of working with Prime Media was how they handled the content creation side of things. They came in to film the video assets for us, and I was surprised by how super easy and comfortable the whole process was. They knew exactly what they needed to capture, guided us through the shots, and produced high-quality content without taking up too much of our time. It was a smooth experience from start to finish, and they made sure we looked professional.
This media agency is reliable, talented, and really understands how to put together a campaign that works for a dealership. If you are looking for someone to handle your digital ads and make the content creation process effortless, I highly recommend Prime Media.