Jim Gauthier GMC
Video Production
Ad Management
The Challenge
Jim Gauthier GMC had the inventory, the reputation, and the team to back it up. But when it came to generating leads beyond the traditional playbook, things were stuck. The dealership was running on referrals, word of mouth, service drive traffic, and cold calling. It worked, but it was unpredictable and exhausting to maintain.
Justin had tried pushing content on his own. He believed in it, but between managing clients, working the floor, and closing deals, there was no time to do it properly. What was going out was inconsistent and wasn't hitting the right people.
The bigger realization was that video and video ads were the new currency, especially in automotive where very few individuals were doing it well. Justin knew if he could get in front of the right audience with the right content, the opportunity was wide open. He just needed the right team to make it happen.
The Strategy
Prime Media partnered with Justin Cross and Jim Gauthier GMC to build a content system that would turn Justin into the most recognizable face in Winnipeg's automotive market. The goal was simple: establish trust and authority first, then use that foundation to run ads that actually convert.
Vehicle spotlight videos positioned Justin as the expert, giving buyers a reason to seek him out specifically instead of just walking into any dealership. Personality-driven content showed the person behind the sale, building the kind of genuine trust that makes people feel comfortable making a big purchase.
Once the brand had momentum, a targeted Meta ad campaign was layered on top with creative built around Justin's audience and offer. The results came fast.
The Result
Since partnering with Prime Media, Justin Cross and Jim Gauthier GMC have: In just 14 days of running the ad, generated $44,995 in revenue from a single ad campaign on just $1,000 in ad spend. Reached 72,823 organic views on Instagram in the first month of working together. Built a personal brand in Winnipeg's automotive market that brings customers in asking for Justin by name (true story).
Client Review
I’m a Sales and Leasing Consultant at Jim Gauthier Cadillac Buick GMC, and I’ve been seeing tremendous success since partnering with their team. The reality is, filming, editing, and producing high-quality content is much harder than most people think. Prime Media makes the entire process simple, efficient, and purposeful. For me, time is money, and they truly understand that. What I appreciate most is how receptive they are to feedback. They’ve done an excellent job taking my ideas and vision, and turning them into content that actually performs. And the results speak for themselves. From just one ad campaign and $1,000 in ad spend, I generated over 10 high-quality vehicle leads and an additional $44 995 revenue. On top of that, the social media has grown significantly, reaching nearly 100,000 views on my page in just the past month. Huge thank you to the Prime Media team for being so great to work with. I’d highly recommend them to anyone serious about growing their business.