Nova Learning
Social Media
The Challenge
Nova Montessori Preschool has been serving Winnipeg families for over 20 years, earning a trusted name in early childhood education. In 2024, they launched Nova Learning, a specialized tutoring program for children in Pre-K to Grade 4 that blends the Montessori approach with Manitoba’s curriculum and international influences from Singapore and Cambridge.
The program offered something truly unique: small group tutoring focused on core math and English skills, delivered in a nurturing, child-led environment. But no one knew it existed.
Despite its educational value, Nova Learning faced an uphill battle in awareness. Competing tutoring programs had active, polished social media presences.
Nova didn’t. They lacked the time, content, and digital branding skills to promote the program effectively. With limited visibility and no structured strategy, they were getting left behind.
The Strategy
Prime Media partnered with Nova Montessori to bring Nova Learning to life online. The goal was to introduce the program to Winnipeg parents, build credibility fast, and drive new interest and inquiries.
The strategy focused on:
Establishing a clean and professional visual identity for Nova Learning across Instagram and Facebook to reflect the quality of their program.
Creating consistent, educational, and parent-friendly content that built trust and explained the value of the tutoring experience.
Designing custom graphics and visuals to elevate the brand and stand out in a competitive market.
Managing their social media channels to ensure regular posting and engagement without adding to the internal team’s workload.
Highlighting their curriculum’s unique blend of Montessori, Cambridge, and Singapore methodologies to clearly differentiate them from traditional tutoring centers
The Result
Within just the first few weeks of implementing the new content strategy, Nova Learning saw:
A 15x increase in post views and a 9x boost in accounts reached compared to the previous month.
A 50% increase in enrolled children driven by higher visibility,
A fully refreshed and professional brand presence that now competes with larger tutoring chains.
More engagement and trust from local parents discovering Nova Learning through Facebook and Instagram.
A strong foundation for long-term growth with clearer messaging, a standout curriculum, and growing community interest.
The consistent message? A proven school, a powerful tutoring program, and a preschool that now shows up just as well online as it does in person.
Client Review
I hired Dhevin from Prime Media Video Agency to create a three-month social media campaign for my tutoring business, and I couldn’t be happier with the experience! From the very beginning, they showed a genuine commitment to understanding my goals and making sure my vision came to life in every post. He listened carefully to my ideas, asked thoughtful questions to clarify details, and ensured that the final posts aligned perfectly with the brand image I wanted to portray. I really appreciated how well they took direction while also providing professional guidance and suggestions to improve the content.
Their packages were very competitive, offering excellent value for the quality and expertise they provide. Every post was produced on time, and they consistently followed up to ensure future posts and deadlines were on track. This made the entire process smooth, organized, and stress-free.
One thing that stood out was their flexibility and professionalism. He was always willing to make corrections or adjustments, no matter how small, to ensure everything looked perfect. Communication was clear, timely, and easy, which made me feel confident that my ideas were understood and executed exactly as I envisioned.
Dhevin genuinely cared about helping my tutoring business shine on social media, and his dedication to producing high-quality content showed in every post.
If you’re looking for a media professional who is reliable, creative, professional, and committed to bringing your vision to life, I highly recommend Dhevin at Prime Media!